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History of the Samsung logo. History of Samsung (Samsung Group)

Many of us know about the existence of such a company as Samsung. Until recently, it was associated only with large household appliances: washing machines, refrigerators, air conditioners, microwave ovens, and so on. But over the past few years, the company has released a huge amount of high-quality electronics, and now, when it comes to Samsung, only gadgets come to mind first. Let's find out in more detail what kind of company this is and in what country it was founded.

A Brief History of Samsung

Let's start with the fact that Samsung is a Chinese and part-time South Korean company . Few people know that the history of the brand begins with the production of... rice flour! Young entrepreneur Lee Byung-chul opens an independent supply channel to China during such a difficult time for starting his own business. Over time, Li Ben exports rice, sugar and dried fish, registering a company called Samsung. Already in the 50s of the 20th century, Lee was trying to cooperate with America.

At the turning point of military coups and changes in government, an ambitious businessman stops his activities and goes to jail for his close collaboration with the ousted president. But after the end of the Korean War, roads began to open for entrepreneurs. The new government, led by President Park Chung-hee, is accommodating people like Lin Byung.

At this time, many successful companies were created, among which was Samsung, focused on creating electronics. So, we figured out what kind of Samsung brand it is: whose company, which country. How can you find out which build your device is from, even though you see the logo of that company on it?

How to find out the country of assembly?

Let's say you are holding a Samsung smartphone in your hands and you are interested in finding out the real country of origin. Of course, the inscription on the battery standardly states that the gadget was made in China. But the device itself may be a fake. To find out for sure, you need to find out the IMEI address. This is very easy to do, you need to:

Go to edit phone number;

6 years ago

It is simply impossible to imagine that some Russians have not heard about Samsung Group. This industrial concern has long gained fame as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices.

Samsung, founded back in 1938 in South Korea by entrepreneur Lee Byung-chul, has gained recognition from customers all over the world over the past years. Samsung literally means “three stars”. And this trademark, registered in 1948, appeared on the first two logos.

However, Samsung Electronics entered the semiconductor market and began to rapidly develop as a participant in the high-tech industry only in 1969. As a result, Samsung grew from a small family business producing rice flour to the size of a global corporation.

Samsung Electronics' main facilities in South Korea are located in Gumi and Suwon. We can say that the enterprises in these cities are city-forming. However, some experts, not without reason, believe that the enterprises are so large that they are cities in themselves. And at these enterprises the conveyor works non-stop. They produce high-quality products around the clock, in three shifts and seven days a week.

It must be admitted that for the Russian consumer, the Samsung concern is, first of all, all kinds of electronics. Samsung is in the electronics industry and is currently developing very actively. In the sense that under the Samsung brand, displays, mobile devices, telecommunication systems, consumer electronic devices, IT solutions, digital photographic equipment, semiconductors and LCD monitors are produced and shipped to all corners of the planet.

All this product in a wide range can be bought in Russian stores. In addition to the electronics industry, Samsung Group is also involved in a number of other industries: chemicals, finance and insurance, and heavy industry.

In addition to the listed industries, companies included in the Samsung Group operate in several other industries. For example, in construction, automotive, shipbuilding, medicine and light industry. Their contribution to the concern's turnover is small, but we must admit that some of these companies are very noticeable in their markets.

Samsung Group today is a huge concern that includes several dozen companies. Of course, the concern's interests lie in a number of industries, but approximately half of the concern's total turnover is provided by the electronics industry.

On March 1, 1938, in the South Korean town of Daegu, local entrepreneur Byong Chul Lee, who traded rice, founded a new company together with his Chinese partners in order to expand his then business. The starting capital at that time was $2000. It is from this moment that it begins history of Samsung, which means "Three Stars" and is pronounced "Samson" in South Korean.

At first, Li's organization exported rice, sugar, noodles and dried fish to China and Manchuria. Already in 1939, the company acquired a brewery, after which wine and rice vodka were added to the range.

Thanks to Byong Chul Lee's commercial sense, intuition and managerial talent, things were going very well; The staff and sales volumes increased. Even World War II could not have a significant negative impact on his business. After its completion, sewing machines, steel and fertilizers were added to the product catalog. And in 1948, Lee and his partners decided to be called the then fashionable name in the American style, Samsung Trading Co.

Korean War and years after it

Period 1950-1953 became a very severe test for the company. Its main production lines and warehouses were destroyed, and the business itself was virtually destroyed. But its creator went down in history because he did not give up and managed to achieve the impossible: Samsung was literally reborn from the ashes. It was important to find the strength to continue activities, and this could not have happened without the support of the South Korean government, which relied on large concerns (chaebols) to restore the post-war economy. Effective measures in the form of benefits, loans and government orders did their job: Samsung Trading Co became one of the leading corporations in the country.

In the 60-70s, Lee's business expanded noticeably: a powerful fertilizer factory was built, participation in the South Korean insurance system was developed, a newspaper was established; The construction of hospitals, hotels, universities and even ships also begins. And all this under a well-known brand.

Interesting fact: The construction of the Burj Khalifa tower in the UAE (the tallest building in the world), the twin towers in Malaysia and a number of other unique objects, including a large-capacity ship of the same name - all this is the merit of Samsung Corporation.

Start of production of household appliances

In 1969, the first English-language logo for the Korean monster of the global economy was created. At the same time, a division for the production of black and white televisions was opened together with Sanyo. In 1973, this partnership became fully controlled by Samsung Trading Co. and subsequently, after the transformation, became known as Samsung Electronics Corporation.

In subsequent years, their product line was replenished with the following types of goods:

1974 – refrigerators and washing machines;
1977 – color televisions;
1979 – video recorders, cameras and microwave ovens;
1983 – personal computers;
1991 – cell phones;
1999 – smartphones.

The corporation managed to become the first in Korea, accounting for a fifth of the country's total exports. In 1978, a representative office of the company was opened in America. Thus began the path to conquering world leadership.

Interesting fact: More than 70% of the concern's sales come from electronics. Today, the corporation's leading division, Samsung Electronics, is a world leader in the production of household appliances and electronics. And the Samsung Heavy Industry division, engaged in shipbuilding, occupies an honorable second place in the world.

The year 1986 was marked by the awarding of the “Best Company of the Year” prize by the Korean Management Association, as well as the release of the 10 millionth color television. At the same time, the company's sales offices were opened in Canada and Australia, and research laboratories began operating in California and Tokyo.

Interesting fact: According to British research companies, back in the summer of 2005, the total value of the Samsung brand for the first time exceeded that of Sony.

History of the company's mobile line

Smartphones from this corporation cannot boast of a high price and the status of the “premium” segment of the telephone market. This place is honorable and has been occupied for a long time by the company Vertu, which almost went bankrupt. We wrote material about her

In 1994, the total volume

The corporation's sales exceeded $5 billion, and in 1995, export turnover already exceeded $5 billion.

In 1997, Samsung released a CDMA mobile phone weighing just 137 grams - the lightest in the world.

Since 1998, the corporation has occupied a leading global position in the production of LCD monitors. At the same time, mass production of digital televisions began. And just a year later, in 1999, Forbes Global magazine awarded Samsung the honorary title of “Best Household Appliances Company.”

Interesting fact: In Russia, the first Samsung production facility opened in Kaluga in 2008. An area of 47.3 hectares was allocated for the industrial complex. The total investment amounted to 3.5 billion rubles.

After the death of the corporation's founder in 1987, it was headed by his son Lee Kun-hee.

He revised the then concept of large-scale production of budget-quality products, focusing not on their cheapness and mass production, but on high-quality innovative products that are ahead of market trends. This decision turned out to be very successful and subsequently significantly increased the brand’s image in the world. As a result, having made a choice between quantity and quality in favor of the latter, the corporation only benefited, and now can boast of both.

Interesting fact: Thanks to the worldwide fame and popularity of the brand, the city of Suwon, where the corporation's headquarters has been located since 1973, is popularly called Samsung-City.

Video: History of Samsung Corporation in 100 seconds

The Russian spelling according to the norms of practical transcription is “samson”) in Korean means “three stars”. There is a possible connection between this name and the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, according to which the eldest son inherits most of the family property.

We use the company's human and technological resources to create products and services of superior quality, thereby contributing to the improvement of global society.

history of the company

Foundation of the company

Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - automobile production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With Lee Kun-hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy regarding external investors were supposed to increase the company's attractiveness for subsidies, since the conglomerate lost financial support from the state.

Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and career advancement based on years of service.

Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students from leading universities are now studying the change of the Samsung logo as an example of an exceptionally successful rebranding.

When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of renewal and improvement.” These changes continued until the 1990s.

Samsung Group financial report for 2006:

The concern's sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Area of activity of the division	Division name	Division sales, billion USD	% of total sales
Electronics industry	Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks	63,4 7,15 2,58 2,26 0,598	39,90 4,50 1,62 1,42 0,38
Chemical industry	Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals	3,5 1,5 0,802 0,292	2,20 0,94 0,50 0,18
Finance and insurance	Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management	29,1 8,76 2,36 1,31 0,08	18,31 5,51 1,49 0,82 0,05
Heavy industry	Samsung Heavy Industries Samsung Techwin	6,83 3,095	4,03 1,95
other activities	Samsung Corporation Samsung Engineering	10,18 2,18 1,55 1,47 0,469	6,41 1,37 0,98 0,93 0,30

Structure of Samsung Group (by distribution of company profits from various areas of activity, 2006)

Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by division, thus the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the group's sales come from the electronics industry.

Companies in this division:

Samsung Electronics
Samsung SDI
Samsung Electro-Mechanics
Samsung SDS
Samsung Networks

The company's electronics industry divisions operate throughout the world, most of its products are exported. The distribution of Samsung's electronics business by region is as follows:

The divisions are engaged in the production of hard drives (HDD), RAM, LCD monitors, LCD and plasma TVs, mobile phones of GSM, CDMA, 3G and WiMAX standards, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc. d., development of third and fourth generation wireless telecommunications networks, WiMAX.

Distribution of Samsung electronics business by technology areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in mobile phone sales, ahead of its main competitor Nokia.

According to statistics from the research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading television brands in the global market; similarly, Samsung remains in first place in the markets of Western and Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a television production plant was opened in Russia (Kaluga region), the company assembles liquid crystal and plasma televisions of small diagonals (up to 42") budget series. The plant has a workshop for the production of plastic parts of the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).

The head production in the suburbs of Seoul became busy with the production of displays of the highest quality (of all those produced by the concern), and a “6 sigma” control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.

Chemical industry

The structure of the chemical industry division includes five enterprises:

Samsung Total Petrochemicals (international company, joint venture with Total Group)
Samsung Petrochemicals
Samsung Fine Chemicals
Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $5 billion a year. Samsung Total Petrochemicals is the group's largest company engaged in the chemical industry; it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesan (South Korea), which produces household chemicals, general chemicals, basic chemicals:

paraxylene
LPG, fuel

Heavy industry

There are two divisions of the concern in the field of heavy industry:

Samsung Heavy Industries
Samsung Techwin

The division brings in about 10% of the concern's profit, as it works mainly on the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as oil construction -, gas pipelines, tankers. Major projects include the development of the KTX2 multi-role training aircraft, the K9 self-propelled howitzer, the world's largest liquefied gas tanker and container ship, the Xin Los Angeles.

Construction

The construction is carried out by one company of the concern:

Samsung Engineering

The industry brings the concern about $2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world; third-party orders are very rare. Among the buildings developed and designed by this company, it is worth noting the head office building of the Samsung Group in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, the Twin Towers in Malaysia, Taipei 101 in Taiwan.

Samsung Group head office building in Seoul

The tallest building in the world Burj Dubai in the United Arab Emirates

Twin Towers in Malaysia

Taipei 101 in Taiwan

Automotive industry

One of the concern’s non-core divisions is automotive manufacturing; there is one enterprise in this area:

Samsung Motors (Renault Samsung Motors) - 2000.

Until 2008, the company provided exclusively for the domestic market. The concern's immediate plans include entering the market of the Asia-Pacific region (2009). In 2007, production volume amounted to 179,272 vehicles.

Finance and credit, insurance

Light industry

Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has successfully transformed into a leader in the fashion industry in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

Marketing and advertising

Entertainment and Leisure Industry

The entertainment and recreation industry is represented in the conglomerate by two companies:

Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a chain of five-star hotels operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies, Shilla is one of the ten best hotels in the world.

Samsung activities in Russia

The Russian market from the entire Samsung Group concern is mainly represented by divisions of the electronics industry:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini- and microsystems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM

President of the headquarters for the CIS and Baltic countries, CEO of Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).

The international analytical agency GfK provides the following statistics on sales of Samsung Electronics in Russia:

According to the research company ITResearch for 2007:

Samsung plant in Russia

Samsung warehouse in Russia

Samsung and Chelsea Football Club

Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official ceremony of signing the agreement took place between the President of the European division of Samsung, In Soo Kim, and the Executive Director of the football club, Peter Knn, at the Stamford Bridge stadium. Thus, since 2005, the football club has been wearing blue (white) T-shirts with the Samsung Mobile logo on the chest. The five-year contract involves costs of £50 million.

The decision to cooperate was made in order to strengthen the company’s position in the field of telecommunications technologies in the European market.

Sponsorship in art and literature

Literary Prize named after. L. Tolstoy “Yasnaya Polyana”

Samsung acted as a co-founder of the Yasnaya Polyana award. The prize winners are authors whose works awaken in readers the ideals of morality and charity. The prize is one of the prestigious literary awards in Russia, designed to support writers, followers of the morals and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.

Sponsorship of the Bolshoi Theater

Notes

Traditions East-West (Russian). Retrieved December 1, 2008.
Samsung Group Official Website_Company Philosophy
Shin Hyun Hwak South Korea: a difficult path to prosperity. // Problems of the Far East. - . - № 5.
The 100 TOP Brands
Official website of Samsung Group_Company symbol (Russian). Retrieved November 18, 2008.
KRW/USD (exchange rate at the time of report (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
Samsung Group annual 2006 (English). Retrieved November 18, 2008.
Alexander Prokhorov Journey to the center of Samsung // "ComputerPress". - 2006. - № 12.
News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.

Key figures Lee Gonghee (Chairman of Samsung Electronics) Industry Conglomerate Products electronics
Appliances
shipbuilding
aircraft manufacturing
finance
chemistry
entertainment Turnover ▲ $927.2 billion () Net profit ▲ $96.889 billion () Affiliated companies Samsung Electronics, Samsung Heavy Industries, Samsung C&T Corporation[d], Samsung Techwin[d], Samsung Life Insurance[d], Samsung Engineering[d], Samsung SDS[d], Samsung SDI, Samsung (Japan)[d], Samsung (Israel)[d], Samsung (Brazil)[d], Samsung Commercial Vehicles[d], Renault Samsung Motors, Bean Pole International[d], Cheil Worldwide[d], Harman (JBL ; Harman/Kordon ; AKG ; Revel ; Infinity Audio ; Mark Levinson ; Lexicon) and Samsung Advanced Institute of Technology[d] Website samsung.com Samsung on Wikimedia Commons

We use the company's human and technological resources to create superior products and services, thereby contributing to the improvement of global society.

history of the company

Etymology

According to Samsung's founder, the meaning of the Korean Hanji word Samsung (三星) is "three-star" or "three stars". The word "three" represents something "large, numerous and strong."

Structure and financial condition of the concern

According to marketing research conducted annually by the consulting company Interbrand, Samsung is in 6th place in terms of total brand value as of 2018.

Samsung Group financial report for 2006:

The concern's sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

Area of activity of the division	Division name	Division sales, billion USD	% of total sales
Electronics industry	Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks	63,4 7,15 2,58 2,26 0,598	39,90 4,50 1,62 1,42 0,38
Chemical industry	Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals	3,5 1,5 0,802 0,292	2,20 0,94 0,50 0,18
Finance and insurance	Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management	29,1 8,76 2,36 1,31 0,08	18,31 5,51 1,49 0,82 0,05
Heavy industry	Samsung Heavy Industries Samsung Techwin	6,83 3,095	4,03 1,95
other activities	Samsung Corporation Samsung Engineering Samsung Everland Samsung Cheil Industries The Shilla Hotels & Resorts	10,18 2,18 1,55 1,47 0,469	6,41 1,37 0,98 0,93 0,30

Companies included in the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, construction, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits across divisions, thus the main income of the concern comes from the electronics industry.