Very often, marketers use posters in their advertising campaigns. Let's look at how to make it, what to pay attention to when designing, and where it's best to place it.
The poster is real art. Marketers, designers and artists around the world compete in the beauty, effectiveness and uniqueness of their masterpieces.
But creating a poster is not as easy as it might seem. Designers need to consider a ton of details both during the creation process and after. We read, save and learn new things.
What is a poster
Posters are not just beautiful images of celebrities that everyone put on their walls when they were kids. In a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.
A modern poster is primarily associated with advertising, which is not entirely true. Information and design posters are no less popular.
Informational The poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience and announce events.
You can also use specially made posters for decoration.
History of the poster
Despite the fact that the first “traces” of posters are found in Ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.
The posters clearly explained why alcohol is harmful to humans.
Alcohol increases the risk of accidents
It's better to have short hair than to lose it
The casing was too high
How to make a promotional poster
Vivid image
As they call it in marketing - eye-stopper. The main task is to attract attention and arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.
Use one image and don't forget that the poster will be large, so the picture should also be of good resolution!
Heading
The title is optional, but in most cases it won't hurt. Like a picture, it should attract attention, which means it should be read from a distance.
The title can be the name of a promotion, the name of a product, or a message about a sale.
Text
The less text, the better. The font should be large. When arranging the text, you need to highlight the trademark and logo.
Use no more than two fonts: one for the body text, the second for the title.
Color
Choose bright, contrasting colors. Contrasting shades work better together and make the poster easier to read.
Thomas Russell, a lecturer at the Institute of Contemporary Studies at the Advertising Agencies Association, shares his tips for creating an advertising poster.
- Simplify. Posters should immediately grab attention and quickly convey the main idea.
- Show the benefits of the product.
- Use the power of color. The brighter the advertisement, the better. In moderation.
- Avoid ambiguity. Not everyone can immediately understand your game, accept it and react positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
- The text should be as light and easy to read as possible.
10 signs of a good advertising poster
How and where to place posters
The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, bus stops - wherever it would be noticed by as many passers-by as possible. It is important that nothing around distracts from the poster or interferes with it. He should be the center of attention.
The same applies to an information poster, for which the main thing is to reach a large audience.
Another thing is decorative posters. Here are some tips for placing them.
Posters look best on plain surfaces. And it doesn’t matter where exactly: in the living room, in the kitchen, in the bathroom or in a restaurant.
In addition, posters can be placed on the wall in different ways.
Horizontal row.
This way you can fill any empty space.
Collage of four posters.
This placement is perfect for rooms with high ceilings.
Symmetrical arrangement.
If you have several posters of the same size, symmetry is for you. In addition, it will help visually balance the interior of the room.
Asymmetrical arrangement.
For such placement it is better to use posters of different sizes. Posters can be hung however you like.
Poster designers
If you try, you can easily make a poster yourself, without even resorting to the help of designers. Check out the very convenient and multifunctional tools for creating posters.
An excellent resource for creating not only posters, but also banners, business cards and various illustrations. You don't need any special skills to draw a cool poster.
A wide range of tools and capabilities for both drawing and image editing. And numerous templates will facilitate and speed up the process.
Online editor. Canva is slightly inferior in its set of tools and templates. However, it is great for quickly creating a simple poster.
Especially for those who want to create their own movie posters!
Canva has over 8,000 templates to help you create posters quickly. The service allows you to customize the background and add text, uploaded images, as well as illustrations and other decorations from the Canva library to your posters. Some templates and decorative elements are available for free, others can be purchased individually or received as part of a paid subscription.
Canva is available as a web editor and an iOS app. There is no version for Android yet.
This editor is as powerful as Canva. With Desygner, you too can create posters and other graphics by combining images, text, stickers and other decorations on one canvas. offers hundreds of free templates, illustrations and stock photos. To gain access to the full collection of materials, as well as convenient search through them, you need to subscribe to a paid subscription.
Desygner can be used in the browser and mobile apps on Android and iOS.
3. Fotor
Fotor is a multifunctional service for working with graphics. It allows you to do approximately the same as the poster editors listed above: upload images, overlay text, stickers and other elements on them.
And even more: Fotor has many tools for editing images and creating collages. However, the service does not have as many source materials as Canva and Desygner. By subscribing to a paid subscription, you will receive more sources and functions for editing graphics.
Fotor is available in the browser and as programs for major desktop and mobile platforms.
The Bambinic project deserves special attention. This is not a universal poster editor, but a highly specialized service designed for creating children's metrics. For this purpose, Bambinic has several templates with cartoon illustrations and memorable captions. To create a bright poster for your child, you just need to select a template and fill it out, indicating information about the child (for example, number of teeth, height, weight, first words).
Bambinic exists only as a website; the service has no applications.
As you know, a poster is much larger in size than a simple A4 sheet. Therefore, when printing on a printer, you need to connect the parts to get a solid poster. However, doing this manually is not very convenient, so we recommend using software that is great for such purposes. We will look at several of the most popular representatives in this article and talk about their functionality.
RonyaSoft develops various programs for working with graphics and images. A poster designer occupies a separate niche. Poster Designer has a list of different templates that will help you create a project faster and better, and you can also edit the banner in detail on the work area by adding various details.
There is a wide range of tools and clipart templates. In addition, immediately after creation, you can send the poster to print, after making some settings. If it is large in size, then you will need the help of another program from the same company, which we will consider below.
RonyaSoft Poster Printer
It is not clear why the developers could not combine these two programs into one, but this is their business, and users can only install both of them in order to comfortably work with posters. Poster Printer is intended exclusively for printing finished works. It helps to correctly break it down into parts so that later everything will be perfect when printed in A4 format.
You can customize the optimal size for you, set the margins and borders. Follow the established instructions if you are using such software for the first time. The program is available for download for free from the official website and supports the Russian language.
Posteriza
This is a great free program that has everything you need when creating a poster and preparing it for printing. It is worth noting that you can work with each area separately; to do this, you just need to select it so that it becomes active.
You can add text, various details, images, set margins and adjust the size of the poster before sending it to print. You just have to create everything from scratch, since Posteriza does not have established templates to guide you when creating your project.
Adobe InDesign
Almost every user knows Adobe for its world-famous graphics editor. Today we will look at InDesign - the program is great for working with images, which will then be divided into parts and printed on a printer. By default, there is a set of canvas size templates that can help you choose the optimal resolution for a specific project.
It is worth paying attention to the wide range of tools and various functions that you will not find in other programs. The work area is also made as convenient as possible, and even an inexperienced user will quickly get used to it and will not feel discomfort while working.
Ace Poster
A simple program whose functionality includes preparing a poster for printing. It does not have any additional tools, such as adding text or applying effects. You might think that it is only good for one function, because it is.
The user only needs to upload a picture or scan it. Then specify the dimensions and send for printing. That's all. In addition, Ace Poster is distributed for a fee, so it is better to consider testing the trial version before purchasing.
Make your own eye-catching posters, banners and signs with RonyaSoft's Poster Designer! You can use any of our pre-made templates or design your own composition from scratch. No need to learn Corel or PhotoShop. Poster maker software comes with the tools you need to quickly create posters, banners, and signs. Graphics designed in this poster maker can be exported to image format, printed directly to a home or office printer, or printed large across multiple pages using an additional program.
Let's start with the template
Don't know where to start? Try one of hundreds of ready-made templates designed by our designers. The library of templates contains popular posters, for example, Wanted, Cinema, Motivational, Birthday, Wedding. All templates are divided into categories such as Fun, Holiday, Posters, Sales, Business, etc., making it easy to find the right one for your design.
Moreover, there are also templates for banners, signs, certificates and coloring pages.
You will find a complete list of all available templates.
Create your own graphics the easy way
With RonyaSoft's poster maker, you'll instantly feel like a desktop publishing expert. The user-friendly, intuitive interface makes it easy to produce great posters, banners and icons in just a few minutes.
Take for example the Wild West-era "Wanted" poster: a funny prank on those who are constantly late. Let's start by choosing the right Wanted template from our huge collection of ready-made templates. Then select a photo of the person whose face you want to place on the Wanted poster. We enter the name of the criminal and determine the reward. All!
Creating motivational posters is as easy as choosing a template, adding a couple of inspiring pictures and adding a few words of text. Your daily motivator is ready!
Develop different types of compositions
RonyaSoft Poster Designer gives you the ability to design posters, banners, signs, certificates and coloring pages. But nothing prevents you from creating other compositions, for example, greeting cards or invitations. Create graphics with ease. Whether you're designing a fun sign or want to sell real estate, RonyaSoft software can help you produce your printed product in minutes. Impress your family, friends or colleagues with fresh, cool ideas: create your own chic poster!
System requirements
To design and print posters and banners, you need a regular printer (US Letter paper size; DIN A5, A4, A3 or A2). The software is supported by many printer brands such as HP, Canon, Epson, Lexmark, Brother and many more. And of course, Windows computers with at least a Pentium III 1500 processor and 512 MB of RAM. RonyaSoft's poster maker is compatible with Windows XP (32 and 64), Windows Vista (32 and 64), Windows 7 (32 and 64), Windows 8 (32 and 64), Windows 10 (32 and 64).
Of course, by turning to professionals, you can quickly get a lot of ideas how all the elements of your corporate identity or advertising campaign will look. However, not every company, especially a small and start-up one, can afford these expenses at the stage of business formation. The choice is obvious: in this case, you should try to make a layout yourself. Even if you don't have any experience in this field, there is a chance to create a fairly high-quality layout design for free.
At your service is a catalog of templates developed by specialists from the Printing House.
Without undue modesty, we will say that we have extensive experience in typographic work. It was he who allowed us to structure all possible requirements for printed products in the catalog and allow clients to use its templates for free. Create a layout online begins with choosing the type of product: business cards or flyers, letters of encouragement or certificates. Select the one you need from the list and let's get to work.
How to make a layout
The algorithm for working with the catalog is very simple.
- Choose your favorite design option.
- Enter all the necessary information without missing a single item (which you definitely don’t need can be deleted with one click of a button).
- Edit fonts and sizes.
- Adjust the text so that it does not exceed the boundaries of the print.
- Select the paper quality and weight for your products.
- Select the required number of copies and click “Add to cart”. After this, your order will be processed by the managers of the printing union “Print”.
The advantages are obvious:
Working in the printing industry for many years, we often encounter with standard tasks. Therefore, we have already thoroughly studied all the pitfalls, worked out the ideal scheme for online design, and provide templates for printing any of your products.
- We provide all templates for free. This means that creating a layout won't cost you a penny. Agree, it's nice! In addition, you can prepare several options before settling on one.
- You can arm yourself with any of the ideas seen on our website. This means that not just one designer or even a design bureau will take part in creating your layout, but the creators of all the options presented in the catalog.
- A real opportunity to save money without sacrificing quality. We check every design option before we provide it to you. See for yourself - free design can be good!
- Own printing house guarantees fast and high-quality printing of an already created layout.
- Prompt delivery will allow you not to waste time: no standing in traffic jams, everything will be brought to you directly to the office.
Summarizing: Creating a free mockup of your products is the first step to creating a turnkey corporate identity. Make it together with the printing union “Print” and you will not regret the decision to save on design.
Layout designer from the printing house “Print” - what is it?
Do you ever have the feeling that you are overpaying for something that you could do yourself and much better than the specialist you hired? If we are talking about printing, then this feeling is not inflated self-esteem, but a completely adequate assessment of the situation. After all, a very large part of printed products is produced according to the same templates - except that the pictures and text change. And you can easily replace them yourself if you have a special tool. And you have it!
Let me introduce you to a free layout designer developed by our printing house specialists. It is intended for those who want to prepare a design layout themselves, without turning to professional designers or freelancers. Of course, its possibilities are not limitless, it will never be able to replace professional programs like Photoshop or CorelDro, but even the most inexperienced user can create a simple layout with it.
Our online layout designer works. This means that to use it you will need an Internet connection and a regular computer, laptop or tablet. There is no need to download or install any additional software. It’s all very simple: open the website, do some work, save the layout, and send it to print. Agree, this significantly speeds up the work. There is no need to look for a free designer, fill out endless briefs, or waste time on approvals and revisions. Even the obvious savings on payment for the work of layout designers is not as pleasing as saving your time.
With the help of the constructor it is produced development of various types of printing designs, each of which is covered in a separate article in this section. There we describe in detail how best to make this or that layout and what subtleties should be taken into account. In the same block, we propose to talk about how the layout designer works in general, without touching on special cases.
Layout design development in this designer it is made absolutely free, since you do it yourself, and we only provide the tool and templates (there are several hundred of them in our database). You can use any of them an infinite number of times and not pay a penny for their use. And since design development takes place online, you can do this at any time convenient for you, day or night. In general, when will the muse or His Majesty visit the deadline =)
Free Online Editor: Pros and Cons
Of course, our graphic layout designer has both advantages and disadvantages. Before you decide whether to make your own layout, let's first reveal the whole truth about this editor:
The advantages of a free designer
Saving. This is perhaps the most obvious advantage, which follows from the name. Since the online editor works for free, you can save on paying a freelance designer or the salary of a full-time specialist who can do more important work in the free time.
Speed. In the time that you would spend filling out the brief and agreeing on the details with the designer, you will have time to make not one, but even several layouts.
Absence of “deaf telephone numbers”. There is a famous expression: “if you want the job done right, do it yourself.” With our designer, you don’t have to worry about being misunderstood, choosing the wrong shade, or getting the company name mixed up. You will definitely find a common language with yourself :).
No creative torment. There are several dozen templates at your disposal. Even if absolutely nothing comes to mind, you can use any of them and get high-quality results.
Disadvantages of the graphic editor:
Limited functionality. Since the designer is intended for use by people without special design education, it is difficult to call it a full-fledged tool. It allows you to perform basic actions with strictly defined types of printed products and is unlikely to be able to replace professional graphics programs.
Non-uniqueness. Our templates often look very attractive without additional processing. Therefore, they are often used in full, replacing only text and contact information. This speeds up the work, but increases the chance of seeing exactly the same image on someone else.
As you can see, although there are few shortcomings, they still exist. Therefore, it is better to learn about them before you use our online constructor for free. So that there are no unnecessary misunderstandings later.
Where does the creation of a design layout begin?
Making a design layout begins with choosing the type of product you need. On our website you will find layout tools six most popular types of printing. For each of them in our database there are many templates that can be changed to your taste: change the color, add and remove details, insert a QR code, and so on and so forth.
For specialists who are ready to create a similar design layout for money, prices may vary from a thousand rubles to several tens of thousands. The amount is significant, and if you add to it the payment for work on edits, which many designers require, then for some customers the final cost will become completely unaffordable.
Printing house “Print” offers to design a layout absolutely free of charge. It can be based on one of several dozen ready-made templates that are already in our library. We've tried to organize these templates by topic and application, so you can easily find the one that's right for you.
Lifehack: Some of our templates are located in several constructors at once (adjusted for size and format). So, if you need to maintain a single corporate style for business cards, leaflets and stickers, you can find a similar template in each of the designers and quickly create a complete set of printing.
In addition to other advantages of using our designer, the preparation of design layouts for printing in the “Print” printing house will be done automatically and our employees will not have to spend additional time on it. This means your order will go to print faster.(of course, if you decide to print your artwork right away rather than saving it for later).
Well, it seems that we have already talked about all the formalities, it’s time to start the most interesting part - layout design layout.
Types of design layouts
Depending on what kind of layout design you are going to order, the requirements for its design and style will differ. In our opinion, all layouts can be divided into the following categories:
Personal. Their main goal is to tell about their owner. At a minimum, this should be the First Name and Last Name, and at the maximum, a place for a photograph must be provided in the layout. We also have such templates.
Artistic- perhaps the most non-standard of all. Creating these in our constructor will be somewhat problematic. Still, a template is a template, and even with great effort it is impossible to turn it into a unique work of art. If you need something truly extraordinary, you should turn to a designer or even an illustrator.
Fortunately, Ekaterinburg and other talented cities have already generated quite a few design layouts. Some of them look quite specific and are not suitable for all tasks. Others, on the contrary, are very versatile and will look great almost always - no matter whether it is a personal or business layout. Therefore, you can be 100% sure that you will be able to find a practically ready-made design layout for almost any occasion, without leaving our website. The cost of developing a design layout in this development will be zero.
Are there really designers who are willing to work for free? These also happen, but most likely at some point someone probably paid the designer for this work, but the “expiration date” for it has long expired and now everyone can use the template. But don't be afraid of accusations of plagiarism - our design layout software allows you to rework and change the layout very carefully. So that even the author himself will not understand that this design, the original layout, was created on the basis of his work.
Making an advertising design layout
The design of an advertising layout requires special attention from the creator, because it is designed to effectively promote a product or service. This means it must be original, attractive, informative, selling and not too expensive. After all, his main goal is increase company profits, and not sell at a loss. Since our designer works for free, the cost of your advertising will be lower than it could be. All that remains is to think through the design and it’s done.
The development of printing design in this case requires not only bright creative ideas, but also meaningfulness.
To ensure that all your advertising investments pay off, try to name the main goals of your future printing products before you open the layout editor. Formulate, or even better, write on paper - what do you expect from this advertisement, how to respond to it people must react, think over the most effective scenario for you (should people take promotional products with them, store them, or immediately exchange them for goods, etc.). Even the personality of the promoters who will be handing out your advertisements can influence the future layout. Don't be afraid to take your time at this stage. In the future, you will easily catch up with it, because the more thoughtful your plan is, the less thought will be required in the process of its implementation.
We can say that graphic design of layouts for advertising products should be as utilitarian as possible, performing certain tasks, and not the embodiment of the author’s creative plans without regard to practicality. This is the only way you can consider your advertising campaign effective.
Layout design lesson
If until now you thought that make your own layout design very difficult, we hasten to assure you otherwise. We understand perfectly well how difficult it is to master design skills from scratch, to understand all the intricacies and subtleties of layout, and at the same time you still need to somehow manage to continue doing your direct work, taking care of your family, and relaxing. We wanted to free you from unnecessary worries, so we tried to simplify our editor as much as possible.
Now, when creating design layouts online, you don’t have to worry about and try to understand such highly specialized categories as indents, tolerances, formats, and so on. We have already taken into account all the complex requirements for design layouts from the very beginning. Forget about them once and for all! All you have to do is open our free layout editor and start the most enjoyable part of development - thinking through the details. Let me give you some simple but very useful tips.
Let's take an example from experienced layout designers:
Try designing printing layouts in several ways. You have an endless number of attempts to create the perfect layout. So why stop at first? It would be optimal to make about three to five design layout options and conduct an impromptu focus group among colleagues and specialists - which one is better. An outside glance, by the way, will help you get rid of possible typos and shortcomings in time. After all, even the best eyes tend to become blurred and not notice obvious flaws.
With the technical characteristics that our program uses, preparing a design layout for printing will go unnoticed by you. Therefore, you should not take the image beyond the safety lines we have indicated unless you are 100% sure that you are doing it correctly.
If possible, do not send the design to print immediately after you make it. It's best to inspect your finished work again in the morning, or at least switch for a few hours and do something else. This way you can see your layout with fresh eyes. Most likely, you will want to make some additional edits.
If you follow these simple tips, you won't have to feel embarrassed for your work. We think that your friends will ask for the contact information of the cool designer who made these excellent layouts for you. And you can casually answer: yes, I drew it myself, “on my knee.” A wonderful prospect, isn't it?
How the best design layouts come about
Many people mistakenly believe that a good layout is a beautiful layout. Or one that they paid a lot for. Or one that was designed by a very cool designer. All this is very far from the truth. The most important quality is efficiency. Ask yourself: Does my layout achieve its intended goals? And if you answer “yes” - congratulations! You did a good job.
How do you know if you can develop a layout?
We have already repeated more than once, and you probably remember, that the methods of creating a design layout may differ depending on the goals, financial capabilities, level of complexity and other conditions. If you need a design layout, first analyze what it should be like, and can you do everything you have in mind? Does it seem hopeless? Open our editor and try it out. You don't have to take this activity very seriously. Rather, on the contrary, try to create something funny and amusing. For example, the business card of the famous Zhdun.
After just a few minutes of exercise, you will feel confident and understand that you don’t have to spend money on design development services. It is within your power to cope with this task without outside support.
Of course, it happens differently. You can be absolutely sure that you will easily master our constructor, but it turns out that it does not have the functions you need. In this case, it is better to first consult with our manager (suddenly you simply did not notice the right button or do not know how to use it). And if our specialist cannot help you, you will have to take a closer look at third-party designers.
The last pro:
Online layout editor can make your life a lot easier, and the online layout editor is free and will also save you money. The employees of the printing house “Print” really like to do both. Therefore, we will be very glad if you appreciate our designer. Try using our constructor right now. We hope you will like it so much that the need to make layouts will never be your headache again, but will turn into another thing that you do with pleasure.
How to make a layout without flaws
We hasten to dissuade those who believe that it is more profitable and faster to buy a model than to make it yourself. In reality, creating layouts for money or for free makes little difference. You are equally likely to discover a masterpiece design online or get a pathetic hack for your hard-earned money.
Free layouts from the “Print” typography designer were once also created by professional designers. Moreover, their quality already confirmed by experts our printing house, and all technical requirements necessary for printing are strictly observed. And on the contrary, making layouts from a third-party designer can result in unforeseen problems.
Why does this happen?
The fact is that not all professional designers specialize in printing. Your contractor may be an incredibly talented and creative person, but not know the basic requirements for pre-press preparation. The layout he makes will be amazing with its original idea and perfection of details, but will be completely useless for the printing house. We can say that sometimes our simple graphics editor knows more about printing than an experienced designer with a higher education.
In addition, in order to complete the work efficiently, it is necessary to spend several years, either by a student who, by definition, does not have much experience; or a person, not only for training, but also for gaining experience. It is unlikely that you are ready to pay for fairly primitive work at the highest level. This means that someone who does not want to spend a lot of time and effort for its production in order to receive the minimum payment. There is a high probability that he will do the job “carelessly.”
That's why we highly recommend at least try to create a layout for free before turning to other specialists for help. If you still decide that this job is too tough for you, then use our tips to choose a good designer.
Signs of a good designer:
The designer must have experience working with printing. All printing houses have approximately the same requirements, so it will be enough if your hired specialist managed to develop at least a couple of layouts in the category that interests you.
The designer has his own portfolio, and he is not shy about showing it. Before trusting a specialist with your order, study his previous work. It's good if these are graphic images. It’s even better if he can show you their implementation in reality (the so-called “author’s copy”)
If the designer doesn’t even try to ask clarifying questions about what you would like, what your company does, what layouts you consider successful and which ones not so good, there is a chance that he doesn’t care at all about what the result will be. With this approach it is very difficult to do quality work.
We hope this information will help you make the right choice.
How to make a layout yourself
The online editor of printing layouts on our website is designed in such a way that people of different levels of education and with minimal design skills can handle it. Layout development occurs step by step, all the points that need to be completed in the process are clearly marked. So if you follow our tips, you can easily create a mockup online in minutes.
Note! To make it easier for you to make your own layouts, the diagrams are all standardized and brought to a single size and format. So you can easily replace the template right on the fly if you suddenly decide that another one more fully expresses your creative intent. In this case, the text already printed on the template will not be affected, even if most of it is entered. All that remains is to adjust its location - after all, graphic elements do not always match and can overlap the text.
We can say with complete confidence that the online graphic layout designer that exists on our website is one of the best editors of this type. But if you suddenly have examples of even better developments, let us know. Perhaps we will take someone else's experience and make our construction set even more perfect.
If you still have any questions, you can look for answers to them on our website or contact us in the chat.
