How to create and configure a JavaScript event type goal in Yandex.Metrica? Main goals in Yandex.Metrica that need to be tracked Setting up goals in Yandex Metrica javascript event.

In the place of units is your meter number, in place of zakazat is your identifier.

Nuances:

1. It is important not to confuse the onclick and onsubmit parameters. In the first case, you will track the fact of the click, even if the form is not filled out; in the second, you will track the successful submission of the form.
2. Some buttons are located inside third-party services - online consultant, call back widget, etc. To transmit a goal that the user has performed an action on them, you need to set up synchronization of the service with your Metrics counter - in most cases this is one-button synchronization. Goals will be created automatically (for example, such goals are sent by Callibri). Please take this into account when choosing a service - if it does not transmit data to Metrica, you will not be able to track user conversion actions - messages, call requests, etc.

How to set up a "JavaScript event" on Tilda

For sites on Tilda, the goals are “click on a button”, “submit an application”, etc. are configured through “Page Visits”.

For each pop-up (pop-up window), button and form, Tilda generates a virtual page that has its own url. To get it, go to the element settings and check the “Send click data to the analytics system” checkbox.

There is no need to check the box for forms - data about them is transferred automatically.

To track clicks and form submissions, copy the virtual page url from the element settings and paste it into the “url matches” condition in the “Page Visits” goal:

How to set up a Composite Goal

Using a composite goal, you can find out at what step in the registration, checkout, or other process a user leaves.

It can be composed of the “Page Visits” and “JavaScript Event” goals. You can set up to 5 steps in total.

All settings are made in accordance with the target type.

For the chain to work correctly, the steps must be chosen so that each subsequent step is impossible without the previous one. For example, you cannot go to the cart without clicking on “Order”, you cannot get to the Thank you page without paying, etc.

How to track calls in Yandex.Metrica

The metric can only track actions on the site, and a call is an offline action: the user sees the number from a computer, and makes the call from a phone (if he has not accessed the site from a mobile phone, of course). But calls also need to be counted - without them the statistics will not be reliable.

Call tracking replaces your real number on the website and shows each user a unique phone number. When a user calls, call tracking records all the data about the visit: source, UTM tags and much more. You can study all the data on calls right inside the service, but it will also transfer the “Call” goal to Metrica, you just need to set up synchronization. Connect call tracking

How to check the operation of goals and why they may not work?

Once you have set your goals, you need to check if they are working. Open a new window in your browser in incognito mode (in Opera this is called a “Private Window”).

To check the target "Number of pages" just visit the required number of pages. The achieved goal will be displayed in Metrica approximately 5 minutes after the action.

To check the target "Page View":

1. Open your site in debug mode, to do this, substitute it in the url ?_ym_debug=1. In our example it will be site.ru?_ym_debug=1.
2. Open your browser console. IN Chrome: Right-click - view the page code. IN Opera And Firefox- Ctrl+Shift+K. IN Internet Explorer- F12 and the arrow in the upper right corner. IN Safari- enable the display of the “Development” menu in the browser settings, right-click on the page - check the object.
3. Take the target action. Find the PageView line. The url of the page from the target should appear in it.
4. Check the data in Metrica.

Target "JavaScript event" is checked in the same way:

1. Open your site in debug mode.
2. Open your browser console.
3. Take the target action. Check that the reachGoal method, which we added to the site element earlier, appears in the console.
4. Check the data in Metrica.

Composite Goal is checked as "Page View" And "JavaScript event".

Why the goal may not work:

• The site does not have a Metrica counter installed.
• The metric does not take into account your actions (you are not in incognito mode).
• The target is blocked by antiviruses and ad blockers.
• Actions on the site do not correspond to the goals specified in the settings.
• In the case of "JavaScript Event", the reachGoal method may not be correctly added to the element.

If you have checked everything, but the goal does not work, contact your webmaster.

How to build a report by goals

What goals should you set?

Use common sense when setting your goals. Goals like “JavaScript event” will definitely be useful to you - with their help you will track clicks on the necessary buttons (Order, Add to cart, etc.).

A compound goal comes in handy when you need to track a user's journey on a website. For example: put it in the cart, filled out the contact form, paid. This way you can find out at what step the user leaves.

The Page View goal can have many purposes. But viewing the “Contacts” page can hardly be considered as “contacted”.

If you use third-party services - online consultant, call back widget, etc. - don’t forget to set up their synchronization with Metrica. Then goals like “Wrote in chat” will also be displayed.

And to add call data to your statistics, use Callibri call tracking. It will record everyone who calls you. You can even listen to calls and evaluate their quality. He will also transfer the goals to Metrica. Try call tracking Subscribe to updates:

Setting up goals in Metrica is needed to track specific actions of site visitors and evaluate the effectiveness of advertising campaigns in Yandex.Direct. After collecting data for a certain period, you will find out from which ads visitors most often perform the target action.

After analyzing the statistics, you can make the necessary adjustments to your advertising campaign. As a result, the costs of promoting goods/services will decrease and profits will increase.

What goals are important to set?

First of all, statistics require information about the audience’s actions with the main elements of the site. They are conventionally divided into three groups.

1. Sales.
   • Click on the order button.
   • Adding an item to the cart.
   • Go to cart.
   • Filling out confirmation and payment forms.
   • Final purchase processing.
   • Product comparison.
   • Download price list.
   • Order a call back.
2. Information about the company. This category of actions includes user transitions to the pages “Contacts”, “About the company”, “Terms of payment and delivery”, “Licenses”, “Certificates”, etc.
3. Interest (the goals of this group are especially important for information resources). This includes: depth of page viewing, transitions to articles on similar topics, time spent by the user on the site, etc.

Types of goals in Yandex.Metrica

Goals that can be flexibly configured in Yandex.Metrica are classified into 4 types.

• Event (JavaScript). The goal is focused on tracking specific user actions.
• Visiting pages. Visits to important pages on the site are controlled.
• Number of views. Configured to determine interest.
• Composite goal. Represents a chain of steps that may include events and page visits.

What is it for

Consider a standard online store site where users can fill a cart and buy selected products. In this case, you need to set up a composite goal - a sales funnel; usually in Metrica it includes the following sequence of actions:

• click on the add item to cart button;
• go to cart;
• finalize your order.

After setting up a goal in Yandex.Metrica, detailed information on each stage becomes available.

This data helps to find out how many potential customers abandon purchases and at what point. In most cases, if users don't click through to their cart, they're unhappy with the prices. Refusal to confirm a purchase may indicate the lack of a convenient payment method or too many fields in the form that a potential customer must fill out.

Instructions for setting goals in Yandex.Metrica

Number of views

This is the simplest, but very useful goal. With its help you can obtain the following information:

• how well the site structure is developed;
• are there any problems with navigation;
• whether the linking was done correctly;
• is it convenient to use;
• how useful and high-quality content is placed on the pages;
• Do visitors to the web resource want to study the information presented in depth?

Setting up this goal in Metrica is especially relevant for owners of websites of three categories.

• "Information specialists". Here it is important to know whether visitors go to articles with similar topics.
• Educational sites. Ease of navigation and quality of training materials become important.
• Commercial sites with thematic blogs and articles.

1. Go to the "Goals" section.
2. Select the “Number of Views” type and come up with a name.
3. Specify the required number of views
4. Click the "Add Target" button.
5. Click the Save button at the bottom of the Goals page.

As you can see, everything is simple.

Page visits

A more difficult to set up goal that allows you to track user visits to certain pages of the site. Most often it is installed to obtain answers to the following questions:

• Is the linking done correctly?
• Are links to important pages in the right places?
• Are users getting to the point of taking targeted actions?

Setting up such a goal in Yandex.Metrica is especially relevant for owners of trading platforms and service sites. It helps determine whether customers go to cart, complete checkouts, what products/services they are most interested in, whether they are researching information about payment/delivery methods, etc.

The setup goes like this.

1. Select the "Settings" menu item.
2. Go to the "Goals" section.
3. Click the "Add Target" button.
4. Specify the necessary condition (we will discuss them below).
5. Paste the link into the "Value" field.
6. Click the "Add Target" button.

Types of conditions:

• "Url: begins." Used to track groups of pages with the same start addresses. An ideal example is product cards for a specific catalog section.
• "Url: matches." This condition is specified to track visits to specific pages.
• "Url: contains." Allows you to evaluate traffic to dynamic pages. The “tails” of addresses are usually indicated here.
• "Url: regular expressions." Instead of links, expressions from metacharacters are indicated. All the details .

Note! You can set up to 10 conditions for one goal. Completing any of them is considered achieving the goal.

Events (JavaScript)

This goal helps track user actions with all elements placed on the site: buttons, forms, checklists, etc. It is widely used in analyzing the performance of trading platforms and sites with services.

Configuring this goal allows you to:

• calculate the number of clicks on the “Buy”, “Add to cart”, “Check out” buttons, etc.;
• find out which product characteristics are of most interest to users (if the selection of parameters is implemented using a checklist);
• determine whether users are interested in information hidden under spoilers, etc.

As a result, you will receive information about which interactive elements on the site work and which do not.

To set up such a goal in Yandex.Metrica, follow the following procedure.

Stage 1. Create a goal

1. Select the "Settings" menu item.
2. Go to the "Goals" section.
3. Click the "Add Target" button.
4. Note its type and come up with a name.
5. Specify the target ID.
6. Click the "Add Target" button.

Note! Identifiers should not partially or completely coincide with site page addresses. You can only use Latin characters and numbers, as well as underscores.

Stage 2. Adding an identifier to the page’s html code

In order for Metrica to start recording goal achievement, you need to convert the html code of the element on the page. You will find codes for buttons, link forms and other elements.

The general principle looks like this:

1. Select the appropriate standard code (on the page via the link above) and change it to suit you (you need to enter the counter number and the name of the target identifier in Metrica).
2. Open the landing page of the site and look for the desired element.
3. Right-click on it and select “View code” in the menu that appears.
4. Copy the line highlighted in the console.
5. Go to the root directory of the site via FTP.
6. Find the file with the source code of the page and open it.
7. Look for the copied line in the code (the search menu opens when you press Ctrl+f).
8. Add to it (before the closing tag) the code obtained in step 1.
9. Save the file.

Note! If you are not sure about something, make a backup copy of the file.

Composite Goals

Composite goals are best for measuring the performance of sales funnels. They represent chains of actions that the user must perform.

When setting up composite goals in Metrica and analyzing data, consider the following important features:

• maximum number of steps - 5;
• to achieve the goal, the steps must be completed in a given sequence;
• there may be other actions in between;
• If the user is interrupted during the execution of actions for at least a period set as a timeout, achieving the goal is not counted.

To set up compound goals in Yandex.Metrica, proceed as follows:

1. Select the "Settings" menu item.
2. Go to the "Goals" section.
3. Click the "Add Target" button.
4. Note its type and come up with a name.
5. Add the required number of steps, name them and indicate all conditions.
6. Click the "Add Target" button.

We figured out the settings. Now we’ll tell you how to check the functionality of the goals.

Checking goals

There are two ways to make sure that everything is working correctly.

Method 1. Manually checking goals in Metrica

1. 20 minutes after setting the goal, open “Metrica” and select the “Settings” menu item.
2. Go to the "Filters" section.
3. Disable the "Do not track my activities" option.
4. Complete the target action.
5. After a while, check whether the counter recorded the event in the Conversions report.

Method 2: Checking targets using the browser console

1. Add “?_ym_debug=1” to the landing page address in your browser.
2. Press Ctrl+Shift+J - the console will open.
3. Complete the target action.

If everything is in order, a message will appear in the console indicating that the data has been transferred to the counter.

The absence of a message indicates that the goal is not working.

Why goals may not work

There are three main reasons that apply to all types of goals.

1. The counter on the page is not set or set incorrectly.
2. The work of Metrica is blocked by any extensions (for example, Adblock Plus) or other scripts.
3. The visitor left the page before the counter loaded.

Events (JavaScript)

Events usually don't work in the following cases:

• The identifiers (on the landing page and in the counter settings) do not match.
• The reachGoal method call code is missing.
• The reachGoal method is added correctly, but the event that calls it does not occur for some reason.
• The reachGoal method fires before the counter is loaded.

Page visits

• The page address is not specified in the target settings.
• The link was entered incorrectly.
• The site page addresses contain the # symbol.
• An incorrect condition was selected in the target settings.
• The page has a cyclic redirect installed.

Composite Goals

• The conditions of one or more steps cannot be met for some reason.
• The last steps can be completed without completing the first.

As you can see, there are many reasons for the failure of established goals. To troubleshoot problems, first check that all settings are correct. If everything is fine, dig deeper or contact the professionals.

In the last article I talked about . Today it’s time to figure out how to make sure that conversions go to Yandex Metrica. This can also be done quickly and easily. And you don't need to have programming knowledge.

Therefore, right now (with the console and debug enabled) I am doing a test conversion - sending a request through the form on the website. And... what do we see!

As you can see, the debug reports that a target with id = send was successfully sent to Metrica. And indeed, in Metrica I have an event configured with the following identifier:

As you can see, to check the operation of goals in Metrica, you do not need to have programming knowledge. All you need to do is follow three simple steps:

• enable the code debugger in the browser;
• enable the goal debugger in Metrica (add a tail to the page url);
• send a test conversion.

That's all for me guys. Please like if this article was useful and ask questions in the comments if anything remains unclear!