Has the weight reached the floor?
Flavorful pizza or Japanese sushi? Wok noodles or rack of lamb? Or maybe a delicious risotto or French sandwich? Your eyes widen when you choose where to go in Yaroslavl. The capital of the Golden Ring is famous not only for the number, but also for the variety of formats of cafes and restaurants. There are also family establishments, gaming establishments, time cafes and non-alcoholic bars. 2014 completely pampered gourmets with discoveries - an atmospheric budget dumpling shop, an exquisite European restaurant, a Cuban-style bar. However, the ruble, which has fallen in price against the dollar, and the echo of Western European sanctions are slowly but surely reaching us. Household appliances and groceries have become more expensive. Now catering is in a fever. In Yaroslavl, large restaurants are hanging “Closed” signs on the doors one after another.
The weight has reached the floor, there are almost two times fewer customers,” complains the owner of the family cafe “Papa Roma” on Tolbukhin Avenue, Alexey Sidorov. - I will move to a more popular place. People now simply stopped going to cafes and restaurants. What can I say, they even go to stores less often. They save. I downsized my staff and now buy the groceries myself. I go to the Globus store, where the sellers complain that purchasing power has fallen.
"Closed"
Only in recent months have the cozy coffee shop “CoffeeIN” on Respublikanskaya Street and the Japanese restaurant “Beijing” on Red Square finally closed their doors to lovers of delicious food. The White Sun of the Desert café of oriental cuisine is no longer open, and in the next two to three months, according to Sidorov, a dozen more establishments will close.
“I think 30% of enterprises will close by September,” echoes the owner of the Academy pizzeria chain, Arseny Nesterov. - Price competition will work according to the formula not “who will lower the price”, but “who will raise the least.” The home food delivery market will not fall so quickly. Fast food will suffer the least. Some companies are generally planning to increase the number of restaurants in Russia. But in the next two years we will rarely be spoiled with the opening of new bars and restaurants in Yaroslavl. And existing establishments will get rid of excess space and save on everything.
For example, on the Avito portal you can find an advertisement for the sale of the popular establishment “Podbelka” on Epiphany Square. They are selling a cafe famous for its delicious dumplings for 12 million. But not so long ago, the famous TV presenter Elena Letuchaya visited it with the program “Revizorro”, giving the cafe a high rating.
We won’t comment, the establishment is operating as usual,” said art director Polina Alekseeva.
The crisis is not as bad as it is made out to be
However, you shouldn’t be sad that there won’t be anywhere to try your favorite seafood risotto or juicy steak with Provençal herbs.
Firstly, the quality of service and food will improve. Because, as before, restaurants will fight for clients, only now without money, restaurateur Arseny Nesterov is sure. - Six months ago, all restaurateurs were running after at least some employees. Now stable work and income will become a priority, and therefore the staff will be more diligent. Discipline in teams will increase. The creative component in restaurants will increase. There will be many exhibitions and creative meetings that will attract the interest of visitors.
The so-called informal places also survive. Thus, a very stylized bar “Kommunalka” opened on Kirov Street, which is decorated as a communal apartment in the literal sense of the word. Various tables and old wooden chairs, carpets and other paraphernalia on the walls. And the prices are cheaper than in the city's top bars. Art director Polina Alekseeva assures that the flight is normal for the second month of work. They don’t complain either in the family cafe “Anderson” on Republican Street, where the “feature” of the establishment is an entire floor of a children’s play area.
We have been working for only two months, and we cannot feel the crisis as such,” says director Anzhelika Suchkova. - It’s impossible to say that everything is bad, but it’s not as good as we planned. However, people are interested in the new informal establishment. One problem is that prices from suppliers have doubled for some products in two months. We keep the prices on the menu for guests and will not raise them.
Economist's opinion
There's always something to give up
Alexander Prokhorov, Candidate of Sciences, Associate Professor of YarSU named after. Demidova:
We all went through this a long time ago. There are cases all over the world when, during a crisis, something that can be done without suffers. The essence of the economic crisis for people is that it entails a change in lifestyle towards cheaper prices. There is always something to give up. And the easiest thing is from catering.
Within public catering enterprises, the situation follows the following ladder: the more expensive services they provide, the greater the market share they lose. The only thing that will help here is to simplify the menu and create it in a cheaper version. Or include creativity - add more entertainment, exhibitions, concerts to a regular dinner in a restaurant. Let's say McDonald's, other things being equal, will suffer less than other restaurants. Also, this will have little effect on canteens where people eat at work. Although more and more often they will start carrying food with them for lunch, in containers.
ONLY NUMBERS
What has become more expensive in cafes and restaurants
Pizza - 50%
Salads - 40%
Coffee, tea - 10 - 20%
Fish - 30 - 40%
Meat - 20 - 30%
Milkshakes - 10%
Has the weight reached the floor?
Flavorful pizza or Japanese sushi? Wok noodles or rack of lamb? Or maybe a delicious risotto or French sandwich? Your eyes widen when you choose where to go in Yaroslavl. The capital of the Golden Ring is famous not only for the number, but also for the variety of formats of cafes and restaurants. There are also family establishments, gaming establishments, time cafes and non-alcoholic bars. 2014 completely pampered gourmets with discoveries - an atmospheric budget dumpling shop, an exquisite European restaurant, a Cuban-style bar. However, the ruble, which has fallen in price against the dollar, and the echo of Western European sanctions are slowly but surely reaching us. Household appliances and groceries have become more expensive. Now catering is in a fever. In Yaroslavl, large restaurants are hanging “Closed” signs on the doors one after another.
The weight has reached the floor, there are almost two times fewer customers,” complains the owner of the family cafe “Papa Roma” on Tolbukhin Avenue, Alexey Sidorov. - I will move to a more popular place. People now simply stopped going to cafes and restaurants. What can I say, they even go to stores less often. They save. I downsized my staff and now buy the groceries myself. I go to the Globus store, where the sellers complain that purchasing power has fallen.
"Closed"
Only in recent months have the cozy coffee shop “CoffeeIN” on Respublikanskaya Street and the Japanese restaurant “Beijing” on Red Square finally closed their doors to lovers of delicious food. The White Sun of the Desert café of oriental cuisine is no longer open, and in the next two to three months, according to Sidorov, a dozen more establishments will close.
“I think 30% of enterprises will close by September,” echoes the owner of the Academy pizzeria chain, Arseny Nesterov. - Price competition will work according to the formula not “who will lower the price”, but “who will raise the least.” The home food delivery market will not fall so quickly. Fast food will suffer the least. Some companies are generally planning to increase the number of restaurants in Russia. But in the next two years we will rarely be spoiled with the opening of new bars and restaurants in Yaroslavl. And existing establishments will get rid of excess space and save on everything.
For example, on the Avito portal you can find an advertisement for the sale of the popular establishment “Podbelka” on Epiphany Square. They are selling a cafe famous for its delicious dumplings for 12 million. But not so long ago, the famous TV presenter Elena Letuchaya visited it with the program “Revizorro”, giving the cafe a high rating.
We won’t comment, the establishment is operating as usual,” said art director Polina Alekseeva.
The crisis is not as bad as it is made out to be
However, you shouldn’t be sad that there won’t be anywhere to try your favorite seafood risotto or juicy steak with Provençal herbs.
Firstly, the quality of service and food will improve. Because, as before, restaurants will fight for clients, only now without money, restaurateur Arseny Nesterov is sure. - Six months ago, all restaurateurs were running after at least some employees. Now stable work and income will become a priority, and therefore the staff will be more diligent. Discipline in teams will increase. The creative component in restaurants will increase. There will be many exhibitions and creative meetings that will attract the interest of visitors.
The so-called informal places also survive. Thus, a very stylized bar “Kommunalka” opened on Kirov Street, which is decorated as a communal apartment in the literal sense of the word. Various tables and old wooden chairs, carpets and other paraphernalia on the walls. And the prices are cheaper than in the city's top bars. Art director Polina Alekseeva assures that the flight is normal for the second month of work. They don’t complain either in the family cafe “Anderson” on Republican Street, where the “feature” of the establishment is an entire floor of a children’s play area.
We have been working for only two months, and we cannot feel the crisis as such,” says director Anzhelika Suchkova. - It’s impossible to say that everything is bad, but it’s not as good as we planned. However, people are interested in the new informal establishment. One problem is that prices from suppliers have doubled for some products in two months. We keep the prices on the menu for guests and will not raise them.
Economist's opinion
There's always something to give up
Alexander Prokhorov, Candidate of Sciences, Associate Professor of YarSU named after. Demidova:
We all went through this a long time ago. There are cases all over the world when, during a crisis, something that can be done without suffers. The essence of the economic crisis for people is that it entails a change in lifestyle towards cheaper prices. There is always something to give up. And the easiest thing is from catering.
Within public catering enterprises, the situation follows the following ladder: the more expensive services they provide, the greater the market share they lose. The only thing that will help here is to simplify the menu and create it in a cheaper version. Or include creativity - add more entertainment, exhibitions, concerts to a regular dinner in a restaurant. Let's say McDonald's, other things being equal, will suffer less than other restaurants. Also, this will have little effect on canteens where people eat at work. Although more and more often they will start carrying food with them for lunch, in containers.
ONLY NUMBERS
What has become more expensive in cafes and restaurants
Pizza - 50%
Salads - 40%
Coffee, tea - 10 - 20%
Fish - 30 - 40%
Meat - 20 - 30%
Milkshakes - 10%
What's happened restaurant? This is an establishment designed to feed the client in an environment of convenience and comfort. In other words, the restaurant is designed to please its visitors with delicious food and quality service. And the open doors of the establishment secretly signal that the way is open to the client.
But is this really so? And does an open restaurant always mean that access to it is free for everyone? And if a restaurant refuses service to a customer, how legal are its actions? The leading Internet search portal helps you deal with these sensitive issues. www.4banket.ru.
Cases when the client is right
There is an unspoken rule in the service industry: the customer is always right. Such a head start is given to the client from the very beginning, simply because the service sector, and catering establishments are directly related to it, cannot exist without the client and, in conditions of fierce competition, is forced to follow the wishes of its consumers, within reasonable limits, of course.
From a legal point of view, a cafe/restaurant is a kind of offer, that is, an establishment that invites you to come in, offering its services. And, logically, anyone can come in - sit at a table, ask for a menu, place an order. And the establishment must accept this order and serve the guest, whether he likes it or not. Exactly the same as if we were talking about an ambulance service that received a call. The ambulance must leave for the specified address, whether it is convenient to get to it or not, whether there is an elevator in the high-rise building or not, whether an old person asked for help or a young person, thin or fat...
Important: nationality, religion, gender and sexual orientation cannot be reasons for a restaurant to refuse to accept a client.
Therefore, the opinion of leading restaurateurs is unanimous: “A restaurant has no right to refuse service to its visitors, being a public institution.” But! Except in three cases.
Cases when the restaurant owner is right
There are only three cases that exclude the client’s right to service in a cafe/restaurant.
- Dress code violation.
Some fashionable restaurants and clubs have a dress code. It is discussed on the establishment’s website and is not a secret behind seven seals. Visitors must appear appropriate to the establishment. This does not mean that ladies should wear diamonds and cleavage, and their companions should wear tuxedos. Typically, a restaurant's dress code involves looking smart and wearing clean, tidy clothing.
Establishments that do not have an official dress code do not have the right to require male clients to wear a tie and jacket, or women to require stockings and skirts of a certain length. But he has the right to refuse when there is a risk of damage to restaurant property, for example, to a frankly grimy client in dirty clothes who wants to take a seat on a white leather sofa or chair with expensive fabric upholstery.
- Armed client.
The presence of a weapon in the possession of a client is a powerful argument for an establishment refusing to serve him.
But the refusal must be justified. The arguments are voiced in a polite manner, but in a tone that does not allow for objections:
— the restaurant does not have a separate room with a safe for storing weapons;
— the restaurant does not have a special police certificate allowing the presence of weapons in the common room;
— the restaurant does not have an employee with the appropriate training and license.
- The client is under the influence of alcohol or drugs.
The main argument of an establishment faced with such a case is to ensure the safety and comfort of its visitors. And a person under a fair degree of alcohol or drug intoxication is dangerous, first of all, for his own health - he can fall and get hurt, and in no way contributes to the comfort and tranquility of other restaurant visitors around him. And therefore he has no place in a public institution.
Ways to refuse service to a client while preserving the “face of the establishment”
Based on the postulate that the customer is always right, the establishment has few ways to refuse without offending the guest. The most obvious is to hang a sign on the establishment in advance: “Closed for special services.”
If it did not work out in advance and it is impossible to close the entire establishment, then a “Reserved” sign is placed on individual free tables.
If this moment was missed, and there is still no way to serve the guest, you will have to refer to a force majeure event for which the restaurant was reserved. In this case, it is necessary to draw up the relevant documents retroactively so that the guest does not have the feeling that he is being deceived, and does not leave an unpleasant aftertaste of his undesirability. The restaurant manager’s arguments should sound convincing and be spoken sincerely, with apologetic intonations: “We are inconsolable! We are very sorry! We will be happy to receive you at any other time!”
